Finishing the First Batch, Tightening the Recipe
Nine artists down, one to go. With Rubens complete, the process is finally repeatable, and Vermeer will close out the first full batch before shifting focus to refining and expanding what comes next.
Exploring a Small Publishing Experiment
At Real Fake, we’re always looking at ways our work can exist beyond the app itself. One idea we’ve been considering is a small printed zine focused on a single artist, featuring brief context around roughly fifteen key artworks. Not a full biography or academic book, but a compact, approachable format that helps people see […]
A Natural Milestone
After completing eight artist biographies, the next step is to bring that number to an even ten. That feels like a natural milestone. At that point, the foundation is solid enough to shift focus outward, putting the project in front of more people and seeing how it resonates beyond development. Ten artists feels like the […]
Sharing the Process, Free AR Guides and Resources
Alongside the creative work, a growing collection of free guides will begin appearing on the website. These guides are meant to document how the project was built, from early ideas and technical decisions to lessons learned while working with augmented reality, art, and storytelling. The goal is not to present a single correct way of […]
A Project in Motion, Looking Beyond the First Chapter
Reaching this stage of the project feels significant. The core vision has taken shape, the structure is stable, and the experience now reflects what it set out to become. That does not mean development stops. The app will continue to receive refinements, new artists, and thoughtful improvements. At the same time, space has opened up […]
New Voices, New Visions, New Artists
As the project continues to grow, the coming year will bring a new group of artists into the app, each chosen for how distinctly they expanded the language of painting in their own time. These biographies will follow the same approach as the existing experiences, narrated journeys through an artist’s life, their ideas, and the […]
The Marathon Begins!
As a new year approaches, attention naturally turns toward setting clearer goals and creating space to measure progress. One early focus is reaching the first meaningful milestone of 1,000 downloads. The number itself matters less than what it represents, an opportunity to understand how long that growth takes, what resonates with users, and how people […]
Juggling Workload
Building an app means making constant decisions about where time and focus are best spent. There is the work of creating content that introduces the app to new audiences, and there is the equally important work of developing what exists inside the platform itself. Both demand creativity and care, and balancing the two is rarely […]
Hamster wheel problems
Building momentum in today’s digital landscape often feels like stepping onto a hamster wheel. Social platforms reward consistency, visibility, and ongoing engagement, which creates a steady demand for new content. This cycle does not happen by accident. It is a deliberate choice, one that requires attention, energy, and a willingness to keep showing up long […]
Stuck in the Mud on the Road to Release
The project has reached a point where it feels almost ready to put into the world. Most of the core pieces are in place, the vision is clear, and the experience is coming together in a way that feels meaningful. There is genuine excitement in seeing the app take shape. At the same time, the […]